Presented by Peter Jan Grech, CEO and Founder of BRNDWGN

Masterclass #1
Digital Transformation Fundamentals

Breaking the frontiers; enriching the experience, growing your business.

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Presented by Simon Bonanno, Chief Product and Training Officer - Smart Technologies

The ability to analyse and act on data is increasingly important to businesses. The pace of change requires companies to be able to react quickly to changing demands from customers and environmental conditions. Although prompt action may be required, decisions are increasingly complex as companies compete in a global marketplace. Managers may need to understand high volumes of data before they can make the necessary decisions. Effective business intelligence (BI) tools assist managers with decision making.

Masterclass #2
The Importance of Data in Business

Presented by Simon Bonanno, Chief Product and Training Officer - Smart Technologies

Masterclass #2
The Importance of Data in Business

The ability to analyse and act on data is increasingly important to businesses. The pace of change requires companies to be able to react quickly to changing demands from customers and environmental conditions. Although prompt action may be required, decisions are increasingly complex as companies compete in a global marketplace. Managers may need to understand high volumes of data before they can make the necessary decisions. Effective business intelligence (BI) tools assist managers with decision making.

Masterclass #3
Blockchain - Business Use Cases

Blockchain is the currently the hottest buzzword around. Yet is it just hype or will it really change the business ecosystems much like the internet did 25 years ago?

 

This masterclass will initially explain why blockchain will radically change the business landscape by enabling a new breed of business models. Then it will take the audience through a set of existing use cases where blockchain is already being used to disrupt certain industries.  

The masterclass will cover the following topics.

·        What Is Blockchain?

·        What Is So Special About Blockchain?

·        What Is Malta’s Link With Blockchain?

·        Current Business Use Cases Of Blockchain

·        The Future Ahead - Business Via Blockchain

Presented by Johan Zammit

Founder & CEO at Smart Studios

Masterclass #4
How LinkedIn uses LinkedIn for Marketing

Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel.

 

Key takeaways:

 

  • How to define objectives for marketing on LinkedIn

  • How to find a balance between organic and paid

  • Best practices for targeting, testing and optimizing campaigns

  • How to build an always-on content strategy leveraging LinkedIn

Presented by Jason Miller

Global content marketing leader at LinkedIn and Professor of Marketing Strategy at the University of California, Berkeley

Masterclass #5
The Power of Digital out of Home in the Digital Era.

In order to find the optimal solution for your network, is it important to know more about digital signage industry as well the power of DOOH in the digital era.

 

Focusing on how experience and value are crucial to the success of any digital

project, this masterclass will talk about the possibilities and the best tactics to

implement DOOH for your business.

 

Attendees will gain fresh insights into how to make a brand stand out, boost

employee engagement and create a fresh and strong appeal towards consumers and clients.

Presented by Miguel Soares

CEO & Founder at PARTTEAM & OEMKIOSKS GROUP, Portugal

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